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Toyota
Integrated Campaign
TVC
Online
OOH
In-Store
Agency
Oddfellows
The automotive retail environment is noisy at the best of times. Consistency of tone and messaging, building on brand values, and making the dealership buying experience positively inviting is where the challenges lie.
These campaigns not only blitzed Nielsen Research ratings, but helped keep Toyota in the number 1 sales position for nearly a decade.
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