The Women’s World Cup was one of the most thrilling sporting events to grace our shores in recent years – a true celebration of how far women’s sport has come. With the Matildas carrying the hopes of a nation, it was a moment of pride and possibility.

For rebel, it was a unique opportunity to engage Australians in a landmark moment in sporting history. It was a chance to champion women’s participation in sport and inspire our target female audience, many of whom were experiencing an event of this scale for the first time.