As a father of two young footballers, this project was conceived out of a desire to tackle the issue of wasted football boots as children grow out of their sizes. In partnership with the AFL and Treadlightly, rebel launched the Reboot Your Boots campaign initiative, with the shared goal of supporting communities in need and to help inspire Australians to chase their sporting dreams and passion.

AFL fans and rebel customers were encouraged to donate their pre-loved boots which were cleaned and sorted, before being donated to the Santa Teresa community along with $1,000 worth of footy equipment.