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Goal Girls

rebel x Nike Grassroots Football Initiative.

The momentum of the Women’s World Cup created an opportunity for this grassroots initiative all about empowering and uniting girls through their passion for football.

With the support of rebel ambassador and Matildas star Ellie Carpenter, rebel inspired more young females to pledge their commitment to playing in the next football season. A series of video tutorials were also created with Ellie to help young girls kickstart their football dream.

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