MyCar

Integrated Campaign

Logo Development

Brand Guidelines

Print

Digital Banners

OOH

In-store

Agency

The Creative Foundry

In order to stand out in the automotive service industry, the Kmart Tyre & Auto brand needed a complete overhaul, rather than just an oil change. The brand platform was modernised and simplified, guidelines were rewritten, and every touchpoint from OOH to EDM was fine-tuned with care.

Old Brand

Revised Brand

George Bassiakos ©2012-2020. Be nice. Be kind.