MyCar

Integrated Campaign

Logo Development

Brand Guidelines

Print

Digital Banners

OOH

In-store

Agency

The Creative Foundry

In order to stand out in the automotive service industry, the Kmart Tyre & Auto brand needed a complete overhaul, rather than just an oil change. The brand platform was modernised and simplified, guidelines were rewritten, and every touchpoint from OOH to EDM was fine-tuned with care.

KTAS_CMYK_transparent_BG.png

Old Brand

mycar LOGO.png

Revised Brand

mycar_Guy.png
mycar_BrandGuidelines_v1.0 GB .jpg
mycar_BrandGuidelines_v1.0 GB 2.jpg
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mycar_BrandGuidelines_v1.0 GB 6.jpg
mycar_MobileTyreFitting 2.jpg
mycar_Strapline.png
MyCar_ServiceCentre_Outside.jpg
mycar_Stationery.png
mycar_Stationery2.png
mycar_Instore2.png
mycar_Instore.png