Mitsubishi

Integrated Campaign

TVC

Print

Online

In-Store

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Agency

Richards Rose

Christmas isn’t just busy, it’s crazily expensive too. What better way to solve this problem than with the ultimate gift card? This Mitsubishi retail campaign featured on national TV, in-store POS, eDM and digital platforms.

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This campaign achieved the highest December sales on record for Mitsubishi, taking the brand from 6th to 3rd overall in the market, and help  Mitsubishi win 2 GOLDS at the EFFIE Awards in 2018.