Mitsubishi

Integrated Campaign

Art Direction

TVC

Vehicle Brochures

Online

In-Store

Agency

Richards Rose

Brand awareness and cut-through is always a challenge, especially in the automotive environment. With the help of photographers Joe Wigdahl and Joseph Kelly, a beautiful collection of imagery was compiled to reflect the warmth and playfulness of these brand campaigns. 

These campaigns helped take Mitsubishi from 6th to 3rd overall in the market, and won 2 GOLDS at the EFFIE Awards in 2018.

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