Toyota Motor Corporation

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Campaign Results:

2017 was another record-breaking year for Toyota, the 13th consecutive in fact. According to Nielsen Research, these Toyota campaigns not only blitzed all competitor brands' retail campaigns, they also stood head and shoulders above brand campaigns for memorability and engagement.

216,566

Vehicles sold in 2017

13

Consecutive years of 200k-plus sales figures

5.2%

Year-to-Year
increase
in sales