Asahi Beer

The search for good taste.

Print / OOH


Having good taste is a subtle and respectable skill.
It's also flattering to know you can spot quality when others can't.

This concept positions Asahi as a champion of good taste, and uses the enigma of 'Karakuchi' as that 'intangible thing' that makes something extraordinary.

George Bassiakos ©2012-2021. Be nice. Be kind.