George Bassiakos (it’s pronounced Bassi-UH-koss) is a freelance Creative Director who thrives in concept and brand development.

With numerous years in some of the biggest advertising agencies in Sydney, he specialises in both brand and retail disciplines; from national integrated campaigns to developing logo brand identities and clean, simple websites.

His reductive style of design and attention-to-detail (see: grammar pedant) helps his client’s work stand out in noisy and cluttered landscapes.

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George was part of senior creative teams that won major work for agencies, including Woolworths, Toyota, QANTAS, Mitsubishi, and most recently MyCar.

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Apart from majoring in Design at UTS, George has also completed courses in UX Design (Distinction), Brand Experience and Digital Strategy.